Market & Business Intelligence

Market intelligence is the information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategy in areas such as market opportunity, market penetration strategy, and market development.

Market intelligence includes the process of gathering data from the company’s external environment, whereas the Business Intelligence process primarily is based on internal recorded events – such as sales, shipments and purchases – and Future Intelligence is based on data from future AI forecasts. The purpose of incorporating Market Information or intelligence into the Business Intelligence process is to provide decision makers with a more “complete picture” of ongoing corporate performance in a set of given market conditions.[

Effective market intelligence needs accurate market information that is gathered with right tools and methods. Calejo develops digitlized market tools.

Calejo Future Intelligence AB

Based on artificial intelligence and predictive data analysis, Calejo Future Intelligence develops and markets exclusive tools and services for a more efficient management.

Calejo today offers its customers:

- Developing exclusive subscriptions to Bright Market Insight with future AI forecasts for commodity prices,

- Exclusive price AI forecasts for selected markets.

- Sentiment analyzes - a system that analyzes market news and provides aggregated summaries of trends and market perceptions for market analysts. The collected data is incorporated into the price models to improve short-term accuracy.

- Exclusive tool for auto-generating market-relevant information. The fundamental factors that support the price view (higher or lower prices) that the company wants to spread is identified. Automatic generation of appropriate charts is created for distribution through market channels and official information. Follow-up of the result of market impact is done automatically through the developed crawl. A crawler automatically reads and interprets market news as well as summarizes the statistics in meaningful form through text analysis. The result is combined with existing price forecasts.

- Exclusive tool for monitoring competitors' marketing and pricing policies.

- A system that calculates the equilibrium prices based on global/regional supply and demand balance and fixed cost curves. Calejo can also include dynamic programming optimization of production planning.

What is Future Intelligence?

Future Intelligence predicts decisive shifts in society and technology and registers threats and opportunities while there is still time to make changes.

Which values are embedded in Future Intelligence?

- Helps create a systematic view of your company's operations.

- Challenges previous assumptions.

- Early warning.

- Brings innovative ideas to the fore.

How we work together:

We provide you with intelligence. We have a unique system that helps you detect, interpret and formulate future trends, threats and opportunities. Then you make the decisions to invest, create, launch, merge and act long before your competitors do.

WE World Excellence and WE World Economic Insight

WE World Excellence and WE World Economic Insight is new collective brands that Calejo develops in close cooperation with SSG Standard Solutions Group AB. The purpose is to support Swedish and international industry in their quest to reach world class = World Excellence. We do that by producing future industrial and market reports, future forecasts and a digital web channel.

World class is achieved only through full focus in the four areas:

- Market Excellence to get the widest possible knowledge of the current market and future markets' development and customer needs.

- Future Excellence. With the help of a comprehensive knowledge of future market development and its own service and product development, Future Excellence will help the Company to better adapt to the future market with new business models.

- Industrial Excellence in order to achieve more efficient, digitalized and sustainable production as well as a more efficient and sustainable maintenance.

- Human Resources Excellence to increase the attractiveness of recruitment and help the company to sharpen, develop, maintain and secure its own human capital. 

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